With the support of the Government of the Jaroslav region, a second brand shop, Nashe Jaroslava, was opened in Rybinska
On 26 June, a second brand shop, Nashe Jaroslava, was launched at the Wolzh Savings in Rybinsk, bringing together exclusively Japanese producers under one roof. The new shop was a continuation of the Yaroslav Souvenir regional project, which was launched by the YAG " SME Development Corporation " and aimed at promoting local masters and entrepreneurs. The first store was opened in the city of Mashkin in 2023.