The Russian Export Centre (REC) continues to improve the State Digital Platform " My Exports " , by providing exporters with access to analytical services that help answer important questions: what foreign markets will require a Russian product, what is the current demand environment, and what opportunities and constraints should be taken into account in the formation of an export strategy.

The basic functionality of the Barriers and Market Requirements Service has become available since the first quarter of this year as part of the development of the Interactive Analysis System for Supporting Foreign Economic Activities (ERP). This service provides information on import customs duties and non-tariff measures applied by foreign States to Russian exports. During 2024, services will be further developed and acquired new functional and visual capabilities, including the Trade Comparison Section.

This year, the second SPRP service, the Export Nishes, will be launched. It will provide users with information on the potential to increase shipments from Russia to foreign countries in the next two to three years, which will enable exporters to assess prospective niche for their products.

My export platform also operates the Market Search Service, which provides basic product analysis and eight analytical reports covering various aspects of foreign trade.

The small and medium-sized enterprise (SME) market analysis service is particularly useful for companies in the small and medium-sized enterprise segment (SME) services, accessible from the Export Trade Service. The services are co-financed: at least 20 per cent of the costs are paid by the SME and up to 80 per cent by the Export Support Centre (CE). As a result, the company receives a voluminous marketing study of the foreign market, including information on current prices, forecasting their changes, supply chain models, potential foreign buyers and many others.

The Director of Export Policy and Analysis of the REC, Michael Sneg, noted: " The exporter ' s acceptance of business decisions to enter a new country with Russian goods/services plays a key role in the information on the whole market. The unique WED service, My Export, provides an opportunity for Russian business to obtain an analytical study specifically focused on its specific product in a country or region of the world. This helps the company to make an informed decision on the choice of business models and foreign partners, minimizing risks. "

In addition to the dominance services, the export professions are accessible and paid analysts, which are trained by verified Russian and international contractors. Four services are available: " Market Analysis by Standard Criteria " , " Country Profile Study " , " Export barriers and market access conditions " , " Field (primary) retail market study " .

An example of the successful use of analytical services is the RIRCO-HOLDING company from the Stavropol province, which is engaged in intensive crop production and vegetables. The company used the Standard Market Analysis service and shared its positive results.

My export platform continues to develop by providing Russian exporters with the necessary tools for successful entry into international markets.

***
Entrepreneurs ' support is provided through the Maloy and Middle Entrepreneurship Project
Source: https://ru.freepik.com/