Yaroslavl Dali: a natural product with a soul

Among the green fields of the village of Dubka, in the Pereslavl district of the Yaroslavl region, not only the harvest ripens, but a unique product with history, taste and soul is created. The Yaroslavl Dali company, which began with dreams and experiments, today produces natural dry soups from its own crops, winning the trust of customers throughout the country.

From Idea to First Harvest: How It Started

The founder of the project, Boris Alexandrov, in 2013 acquired the lands of the former Druzhba educational facility of the Timiryazev Academy. Initially, a large dairy complex was planned, but after a series of changes in strategy, the team focused on crop production.

I managed to grow. buckwheat - for the first time in 60 years in the Yaroslavl regionAnd also black mustard. But when it came time to sell the crop, it became obvious that raw materials cost a penny. “It was necessary to come up with a product with added value,” the company recalls. - That's how the idea of soup was born.

With love of the land, with concern for quality

Today, Yaroslavl Dali produce soups from wheat, peas and green buckwheat, the cooking time is from 20 to 40 minutes. What is important: this is not “fast food”, but a real home product. All crops are grown in their own fields and processed on site - grinding is done right before packaging on Russian crushing and cutting machines, which allows you to exclude long-term storage and save maximum benefit.

Special attention is paid to quality: before release, each batch passes a “people’s tasting” – the soups are tasted by the villagers themselves. And transparent packaging allows the buyer to see what's inside.

Manufacturing has retained a share of manual labor - up to 50%. Especially in the packaging phase. “We do not chase automation at any cost – the main thing is that it was tasty and high-quality,” the company said.

People and production The company confidently calls its team the best: We have couples — husbands and wives, fathers, mothers and children. Every specialist is indispensable.” Manufacturing values intelligence, initiative and a sense of humor – without this, according to the management, “no survival” in agriculture or the food industry. They work at the enterprise mainly local - from the village of Dubka and Pereslavl-Zalessky. The packaging is ordered from partners, but the brand design is designed entirely within the team.

The company's products are available on Ozonon website or Vkontakte. Also, soups can be found in 80 stores in the Yaroslavl region and neighboring regions - from Ivanov to Suzdal, from Sergiev Posad to Kostroma.

Exports are not yet included in the plans, but thanks to marketplaces, products have already hit Kamchatka. And that, according to the team, is just the beginning. Our task is to make the soups of Yaroslavl Dalei known to the whole country.

The company actively participates in fairs, festivals, sports events. Supports skiing and winter swimming competitions, conducts regular tastings in partner stores. In the treasury of the team - gold and silver medals "Our brand" and victory in the contest "Selection of networks".

But the most important achievement, according to the company, is consumer trust: "Our soups people like." That is success.

The answer is simple: interest in the process, in tasks, in every day of production. They value work, do not stop at challenges and are proud of what they do.

If you are proud of what you are doing, you are doing the right thing.

Date of publication: 17.07. 2025