Export promotion
The service is a reputational PR tool aimed at increasing the recognition of Russian companies and their products in priority foreign markets.
The tool combines PR and promotion services through foreign media, social networks and bloggers under the umbrella brand " In Russia " :
- PR escorts in foreign markets. Preparation and dissemination of text materials, organization of publications in industry, business and social and political media abroad;
- Digital motion. Distribution of materials in the official accounts of the " Delivery in Russia " programme, promotion of social networks abroad, adaptation of content to the specifics of the target market (language, cultural characteristics, presentation format);
- Working with foreign leaders. Disclosure of information from bloggers, industry infusioners and popular social media, integration and special projects.
The new REC service addresses the key challenges of the reputational development of Russian brands, including the building of confidence in Russian products as qualitative and reliable, the strengthening of reputational positions in negotiations, the creation of a positive image of the brand " done in Russia " and the creation of a sustainable image of domestic business in foreign markets.
Products will be phased in. To date, services are available to exporters oriented towards China, OAE and Turkey.
Saudi Arabia, Indonesia, India, Uzbekistan, Kazakhstan, Azerbaijan, Tajikistan and Viet Nam will be added shortly to the geography of the project.
For exporters, the service is free.
Companies required to receive services Have a certificate " done in Russia " and leave the application Reference♪
The Russian Export Centre (REC, WEB.RF Group) is a government institution that supports non-exportable non-energy exports. It provides financial and non-financial assistance to companies from different industries at all stages of international market entry, including through the national International Cooperation and Export Project. Most of the services offered by the REC Group are available online on the Moi Export Digital Platform. The REC has the primary responsibility for ensuring and implementing the " done in Russia " programme. The REC Group is composed of the Russian Export Credit and Investment Insurance Agency (ECSAR), ROSECSIMBANK and the REC Export School.