Environmentally friendly children's toys "Artformers"

The founder of the company talks about the history of his business creation
Environmentally friendly children's toys "Artformers"

Yaroslavl Challenge to Lego Designers:
Environmental toys "Artformers"

Artem Motov is a young entrepreneur from Yaroslavl and founder of Artformers.
It produces a unique magnetic constructor for children and adults.

Beginning the road

Until the age of 27, Artem was a professional athlete. After completing his sports career, he got a job in a bank, but at the same time he was looking for new opportunities for self-realization. So, with the birth of the firstborn, Artem decided to make with his own hands items of children's furniture for his son. This was the starting point of his business.
The next step was to study the toy market. Since childhood, Artem drew well and invented unusual mechanisms and functional forms of details. Development, testing and, as a result, the first industrial design. This stage took about 2.5 years.

Challenges and successes

On the way to success, the company faced many difficulties that helped to identify the main principle of the company – not to stop.
There were difficulties in copyright protection abroad, as well as in production processes: how to achieve the perfect quality of wood products, the accuracy of parts and the quality of coatings.

“Artformers”: creation of an environmentally friendly designer with a unique design

Initially, the company ordered cutting material from third parties, but the quality of products deteriorated with each new batch. Then it was decided to purchase its own CNC laser machine and rent a small room. Now the entire production cycle is in the hands of Artformers.

We dream of a future where plastic toys are replaced by eco-friendly and functional wood. Health, safety and environmental impact are of key importance to us.”


That is why the designers of the company are created exclusively from wood and magnets - suitable for recyclable materials.

Today, Artformers continues to grow and develop, offering its customers high-quality and safe magnetic constructors with a futuristic design. Such a designer will be interesting and relevant for both children and adults for many years.

Artformers plans to create a set of unique characters, purchase another laser machine, and, as a result, enter marketplaces in Russia and Belarus.

Artem Motov believes that success is the result of hard work.
Perseverance and faith in oneself.

We are proud that in our region there are such unique professionals, whose products are in demand both among children and adults, as well as in preschool institutions and developing children's centers.

More information about the range of the company you can find at the link https://artformers.ru

Date of publication 14.10.2024

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