On 21 June 2024, in Rybinsk, a master class for photographers registered under the special tax regime " Occupational Income Tax " was held.

This class workshop provided an opportunity to explore various aspects of the outreach and retention of clients in the field of photography, to study the basis of commercial photographs and to work with social media audiences. In the course of the workshop class, participants developed the skills to create a story and to conduct a photo shoot session using professional studio equipment.

Lecturer: Okunev Roman Aleksandrovich Rothographer, Professor of the HOU of the DPO " Rachus " .

Theme presented during the master class:

• Development of a unique trade proposal in the field of photography;
• Work with the customer base: creation, expansion;
• Bases of photo shoots for commercial projects and social networks;
• Marketle catalogues, characteristics and complexity;
• Conducting a photo session for social media, setting up a story;
• Survey content;
• Work in a photo studio. Introduction to equipment, setting of parameters, selection of light-forming boards to achieve the desired result. Light patterns;
• Retrieve the pictures.

Each participant received a certificate from the My Business Centre for a master class.

Output organizers: Ministry of Investment and Industry of the Yaroslava Region; GBU YO " SME Development Corporation " ; Méi Business Centre. The event is part of the national project " Small and medium-sized enterprise and support for the individual business initiative " .