This multifunctional space brings together the first gallery in Russia devoted to the history of the Golden Ring route, the area of masters and decorations, and the souvenir shop exclusively constructed by the Yaroslav region. The project was established in conjunction with museums, Historians, Kraves and craftsmen. In the run-up to the 2027 tourist route, the exchange will be a new attraction for the residents and guests of the Golden ring capital.

The format is to enable local producers to work directly with the buyer. Apart from the permanent location in the middle of the city, the exchange has branches in Mashkin and Rybinske. Our initiative has been received by the Grand Prix in the entire Russian competition, the Tourist Souvenir, and is included in the Book of Honor. The produce of craftsmen in the region won many awards at various competitions.

The value of the project is to preserve and promote local characteristics, our traditions and culture. The region ' s guests may not only buy a souvenir, but also learn the history of fishing, participate in a master class, sell products. For the region, this is the development of tourism attraction and support for small businesses.

Plans include the opening of new branches of the Nashe Jaroslava Market in other districts of the region. This is facilitated by the systemic work of the " My Business " centre, which provides educational, advisory and financial support to craftsmen on the " Efficient and Competitive Economy " project.