Tatiana Ilumshnikova: more than 8,000 business projects have been launched under the Mamam Enterprise programme

" One of the objectives of the Mamam Enterprise programme is to help women cope with the difficulties they face in starting their business: lack of knowledge, self-confidence, lack of capital. And we see efficiency: the graduates of the program launched 8,149 projects, which means that 74 per cent of the participants have successfully started business. In doing so, it is not only the winners who have received the knowledge base that gives the participants the opportunity to finance themselves in their project " , noted by the Deputy Minister for Economic Development of Russia, Tatiana Ilushnikov.

The regional phases of the Mam ' s Entrepreneur Programme are conducted in a five-day training format: participants are studying the foundations of entrepreneurship, looking for ways to attract investment, analyse competitiveness, develop pricing, develop a detailed project implementation plan. In addition to training, they visit the sites of active enterprises and engage with experienced entrepreneurs. At the end of the programme, participants prepare and protect the project. The winner gets a grant of 100,000 roubles. Acquired knowledge helps entrepreneurs successfully start business, even if their project was not recognized as the best.

One such example is the history of Eugenia Nikonorova of the Novgorod region. The idea for a girl's business came up on a program day. In September 2023, a nourisher opened a logo, psychological and art therapy centre for children and adults, Lepima Mir. This is where clients are offered copying techniques to start a speech in their mid-year-olds, arts and glynotherapy for all ages, logoedic recurrence classes, logoedic massage. The business is still developing.

" Participating in the Mamam Enterprise Project is an amazing opportunity to gain experience, to meet new people, to speak about themselves. I have also used the other services of my business centre on several occasions, and I have shared Eugenia Nikorov.

In 2024, the regional phase of the programme covered 70 regions. Additional tracks will be conducted for participants in selected areas: " Mama in the village " , " Mama in tourism " , " Mamah exporter " . At the end of the year, the winners will meet in the federal file.

Minors ' mothers and those in the decree may participate. Partners may come from business ideas or already active businesses, but the company ' s age should not exceed one year at the date of the regional phase. A request for participation in the programme can be made by the mother's employer.

Organizer: Russian Ministry of Development. Operator: "My business is my opportunity." Co-sponsors: The Future Foundation, the SME Corporation. General partner: Wildberries. Sber. Project partners: Russian Women ' s Union, VK, iDialogue.


Source of photo: Pskov Region Business Centre
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Support is provided through the Maloy and Middle Entrepreneurship Project.

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