REC launched a PR-support to Russian companies in foreign markets under the rubble of " done in Russia "
The Russian Export Centre (REC, WEB.RF Group) has launched a new export support tool, " Export information and information support " , as part of the " Delivered in Russia " programme.
The service is a reputational PR tool aimed at increasing the recognition of Russian companies and their products in priority foreign markets.
The new REC product does not aim at increasing the sales of non-energy products from Russian exporters. The tool combines PR and promotion services through foreign media, social networks and bloggers under the umbrella brand " In Russia " :
- PR escorts in foreign markets. Preparation and dissemination of text materials, organization of publications in industry, business and social and political media abroad;
- Digital motion. Distribution of materials in the official accounts of the " Delivery in Russia " programme, promotion of social networks abroad, adaptation of content to the specifics of the target market (language, cultural characteristics, presentation format);
- Working with foreign leaders. Disclosure of information from bloggers, industry infusioners and popular social media, integration and special projects.