In the era of globalization of markets, Russian exporters are given a unique opportunity to expand their presence on international electronic trading sites by increasing State support, and the Russian Export Centre (WEB Group).

Now, with increased financial support, the amount available to one small and medium-sized enterprise company can reach 1 million roubles only for the placement and promotion of goods or services is stated in the message.

In addition, exporters may benefit from additional support of up to 300,000 roubles to compensate for the cost of storage of products on foreign labels.

The first step for exporters to obtain dominance is a free Marquetple Squad on my export platform. At the request of the exporter, it now analyses more than 200 labels and selects those that correspond to the company ' s products, its preferences and plans. The selection process for a suitable label is based on a detailed analysis of 30 different characteristics, including the unique characteristics of the product and the strategic objectives of the exporter. For example, the list contains specialized labels, which are a more focused sales channel, which is often more beneficial than the placing of goods on major universal platforms. This service provides an opportunity for companies to find the perfect sites for their needs.

Information on the intention to receive State support in hosting its products is transmitted through my export platform to the Regional Export Support Centre (REC). The CEE specialist is then contacting the company to clarify the details of the location and contract for service delivery. The service involves the registration of an entity of SMEs and its products on international electronic trading sites, as well as integrated promotion measures. The uniqueness of the programme is the flexibility of a proposal to enable exporters to choose a package of services that is most appropriate to their needs and experience in international trade.

Exporters who have already been free-of-charge Marketleworks and have the necessary export certificates can count on comprehensive support. The services are provided on a co-financing basis, where the company contributes at least 20 per cent of the value of the service and the remainder, up to 80 per cent, is covered by the Regional Export Support Centre.

" This is a significant step in supporting the export activities of Russian entrepreneurs, allowing not only greater geography of sales, but also stronger positions on the international market. "My exports will continue to develop export support infrastructure, making it accessible and effective for every businessman," noted by the Vice-President of REC Roman Genkel.

It is explained that, since the launch, more than 4,000 applications have been submitted to the " Relocation and/or Upgrading " marker in June 2022. My Export Platform provides exporters with the possibility of placing their products on more than 60 international and foreign electronic trading sites. The most relevant for 2024 are Aliba.com (worldwide), Lazada (Viet Nam), National Tmall.com (China), Pinkoi (Asia), Trade India (India), WeChat (China).

The national project " Maloye and Middle Entrepreneurship " has been initiated by the President of the Russian Federation and is being co-chaired by the First Vice-Prime of the Government of the Russian Federation, Andrei Belousov.