The sale of finished businesses is a complex and sometimes long process that requires a clear strategy and a professional approach. The decision to sell an entrepreneur is made for various reasons. And it's not always about the low profitability of the enterprise. Although the buyers first suspect this reason and try not to overpayment. The seller ' s mission is to justify the price and sell assets with benefits.

Business sales

1. Pre-provision

2. Search for buyers

3. Negotiations with buyer

4. Transaction escort

1. Pre-sale training helps to correctly assess the cost, provide the necessary documentation and increase the chances of beneficial implementation.

It includes:

Internal audit, which will help determine the real market value of business, taking into account its financial performance, assets (material and intangible), profitability, reputation and competitiveness. It is worth remembering that assets include not only equipment, premises and other property, but also intellectual property objects (commercial sign, logo, site, social media account, customer base, supplier contacts, etc.).

Three approaches are used to correct the value of business: income, cost and comparative.

Material on: Buying a ready business: how to calculate the price properly and what to draw attention

Collection of documents confirming ownership of business, financial statements, contracts, licences, certificates. Information will be required for a minimum of six months. Documents should reflect turnover, net profits, expenditure, cash flows, payroll etc. If an entrepreneur works in a rented premises, it is better to obtain the support of the lessor in advance and to obtain the owner ' s guarantee letter that he is ready to cooperate with the buyer.

Well, when there are official instructions, regulations, technology maps of unique techniques.

Business presentation. There are routine marketing techniques. It was therefore important to prepare a presentation of the project, which reflected the business outlook, revealed the potential buyer ' s benefits, financial indicators and development plans.

Important: The pre-sold phase loves silence. You shouldn't be spreading about plans earlier. This can increase team nervousness, counterparts and competitiveness.

2. Seeing buyers. The business is packed and became a product. It is therefore necessary to identify with target audiences and sales channels. Information could be disseminated in professional communities, and reported on business activities, specialized areas. You have to be prepared to explain the reasons for the sale.

3. When a potential buyer is found, the next stage is negotiations. An entrepreneur must be prepared to compromise, but he has been able to defend his interests. Often, buyers want to conduct an independent business audit to find out about his real state. It's okay. As is the advance verification of a potential buyer, its reputation and opportunities. All conditions of potential sale, including price, payment time, transfer of property rights should be discussed in advance.

4. Secure the deal. Counselling, accountants, business brokers is not a mandatory but highly desirable element. This will help ensure the legal and financial security of the transaction.

Different forms of ownership have their own characteristics of sale. For example, the transfer of rights to GSs can be defined as the ownership of all shares of statutory capital. The buyer receives 100% statutory capital. The deal is notarized. Constituent documents and the consent of all constituents, through the assembly and protocol, will be required.

If it's an IP business, it's impossible to sell the enterprise completely. The transaction will have to be processed through several asset sales contracts, including intangibles.

Once a contract has been concluded, all documents, keys to premises, customers ' contacts and suppliers ' contacts should be handed over to the new owner. A good tone is considered a little briefing for the new owner. Where necessary and possible, it may be supported during the transitional period.

Source: Msp.rf.

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In the Yaroslav region, various assistance is provided to entrepreneurs through the Mala and Middle Entrepreneurship Project, as well as to industrial enterprises under the " Productivity " project and the " International Cooperation and Export " national project.

All support measures for small and medium-sized businesses can be accessed on my business site.

Details of all support measures for industry and investors on the investing site