On 26 March, a local brand promotion system: tools and practices will be held at the Millionium CPC in Jaroslav. It will be attended by representatives of authorities and industry organizations, experts, farmers, including farmers, craftsmen and entrepreneurs from all regions of the region. The programme is a plenary meeting, discussions on public support measures, presentations by experts and the exchange of successful practices.

♪ The conference, which was part of a major effort to promote local brands, was organized in the region on behalf of the Governor of the Jaroslava Region, Michael Evraev, said by the Minister of the agro-industry complex and the consumer market of the Jaroslav region of Eugenia Tihonov. Our task is to create conditions in which local producers can grow and develop. The Conference will provide a platform for the exchange of experiences, the search for new partnerships and the direction for further work.

Fairs have already been established as an effective channel for marketing the products of the Yaroslav producers, the number of which has been significantly increased. Since the beginning of 2026, more than 60 such events have taken place in the region, with some 300,000 visitors. In parallel, a single regional register of souvenir, farmers ' products and people ' s fisheries is being developed. It will include some 400 local producers, allowing regional brands to be systematically promoted in the country ' s tourist and gastronomical markets.

The Conference will be opened by the Minister of the Agro-Industry Complex and Consumer Market of the Yaroslav Region of the Yevgeni Pacific. Speakers will present their reports and local brand development practices as part of the conference business. In particular, the Deputy Minister of Tourism of the Yaroslava Region, Marina Julin, will report on farm products as a tourist souvenir, Chairman of the Association of Farmers of the Yaroslava Region, Alexander Chachin, on the development of agricultural activities in the region.

The second cluster of the programme will focus on the establishment of a professional community and the development of a plan of action to promote regional brands. Experience will be shared by the head of the Osipov-Slavins Chocolate House and the head of the Gildy of the Yaroslavia Chamber of Commerce and Industry, Alain Osipov-Slavinsky, whose family business has had conditer traditions for four generations.

In addition, a farm and handicraft fair will be held on the day of the conference in the foyer ' s lobby, and products will be dampened. Participants included the Chocolate House of the Assembly, the Jaroslav Meadow. The " Yuriyev " farm will show the products from the warlock, while the Lazarevsky GS organizes an exhibition of flowers, sediments and plants and will provide a photozone for guests.

Source: https://www.yarregion.ru/Pages/presscenter/news.aspx? NewsId=37487