The first initiative of the Gosmud Working Group on Social Entrepreneurship Development will address the benefits of social advertising

A working group on the development of social entrepreneurship has been established under the Committee of the State for Youth Policy. She was led by the first head of the Committee, Michael Kiseleuve, the Director of the Division for Development of the Non-Profit Organizations Branch of ASI, Vladimir Wyner.

The first session addressed the issue of public support for social enterprises.

" It is important that social entrepreneurs be able to maximize their opportunities and potential for creating a public good, including through public support measures and small businesses that have entered the social business register and SO NCB. However, these measures are not synchronized, and social entrepreneurs are forced to establish SMEs and NCBs, thus no additional costs. ASI stands ready to support best practices in the development of the regional social standard model documents as well as new initiatives in the implementation of national projects " , reported by the working group coordinator, the Director of the Division for Development of the Non-Profit Organizations, ASI Vladimir Wyner.

The current legislation imposes restrictions on the placement of social advertising by prohibiting the mention of producers and products. An exception has been made for socio-oriented NCBs that may indicate their names and refer to their sites. It is proposed that this measure be extended to social entrepreneurs. For enterprises that meet socially-important goals, this measure may provide additional impetus to development.

The notion of “social entrepreneurship” in our country appeared five years ago. In the past year, 3,000 enterprises received such status and the total number today is more than 10,000. It is a separate sector that helps to address a number of acute social problems and has socially useful goals. For example, someone decides the employment of persons with disabilities. One of the first initiatives of our working group will be a proposal to amend the bill on advertising. Social entrepreneurs should be entitled to enjoy favourable conditions for advertising. It is therefore proposed that the law enshrine their right to social advertising with the right to refer to the name of the producer company. "

The meeting discussed the expansion of the list of criteria that would allow the status of a social entrepreneur. Including NCB representatives. Experts also noted that investment in social businesses should be encouraged and support measures for investors should be considered.

According to Mikhail Kiselev, the creation of special markers of goods and services of social enterprises is also one of the support measures to enable consumers to immediately see such products at sales points and to support producers. The representatives of the domestic labels supported the idea and are ready to create separate filters in search of social entrepreneurs ' products while confirming their status.

The Committee of the State Committee on Youth Policy, together with the Agency for Strategic Initiatives, will also establish an educational research compendium, including guidance materials on social entrepreneurship. The final materials are planned to be posted on the website. University.

During the meeting, participants in the working group noted that social entrepreneurship could be an effective way of involving young people in entrepreneurship, as it met the moral and emotional needs of young citizens.

Social enterprises and IPs may apply for registration to social innovation centres, which operate most frequently at the regional centres " My business " . In general, specialists are requested to send copies for inspection and originals can be delivered in cases of approval. The inclusion of social enterprises in the register is subject to a decision of the expert commission. If a positive decision is taken, it may be possible to use the company or the IP in the register of social enterprises in the form of an office, site or printed input group.

Source: asi.ru

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In the Yaroslav region, various assistance is provided to entrepreneurs through the Mala and Middle Entrepreneurship Project, as well as to industrial enterprises under the " Productivity " project and the " International Cooperation and Export " national project.

All support measures for small and medium-sized businesses can be accessed on my business site.

Details of all support measures for industry and investors on the investing site

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