The Russian Trade Centres (TCs) have now fully replaced foreign brands from the country in 2022. The importation of foreign names reached 100 per cent, told the broker of trade real estate IBC Real Estate Alexei Efimov, speaking at the Mallpic Sochi Forum.

" Russian, domestic brands in the market are now much larger, including the proportion of the areas they occupy. But it happened fast enough, just in two years, and the expert told me.

He recalled that in 2022 Russia had left over 50 foreign companies in different categories. In the case of trade centres, these were mainly representatives of the fashion industry.

He said that the process of substitution had been fairly effective, and the trading centres had been able to use their resources better: for example, the managers had cut more shops. This eventually resulted in an increase in the collection of facilities.

For consumers, importation has also been a good one: more Russian brands have been submitted to people. In principle, buyers responded well enough that foreign brands were imported into TCs. For example, according to the company, the expected increase in retail trade in the RF from 2024 is 7.7% (+1.3 p.m. by 2023). This year, consumers are increasingly buying food and clothing, adding an expert.

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Entrepreneurs in the region are supported through the " Maloy and Middle Entrepreneurship " project, which was launched by the President of Russia.