According to the Russian Federation Tour Industry Union, the Yaroslava region is firmly within a dozen FM regions, where residents prefer to rest in the high summer season. Only Moscow, Moscow and the Twer regions have succeeded in the Yaroslav region. The experts also note that the demand for a new year ' s rest in the Jaroslava region increased by 52 per cent.

♪ Tourism is a key priority for the region. We have everything to do with this: logistics, number fund, high service level, event programmes, proximity to large cities, Moscow and St Petersburg, and the old cities of the Golden Ring, noted by the Governor of the Jaroslava Region, Michael Evereev. - The tax potential of the tourism industry in the Yaroslava region exceeds 3.5 billion roubles annually if all related industries related to turbine are watched.

According to Rosstat, turmoil increased by 51 per cent in January-October 2025 compared with the same period last year.

The Minister of Tourism, Dmitri Dobrinin, said that good opportunities for family and road tourism had been created in the Yaroslav region. Four vehicles were approved: " Jaroslavia - Country of Cities " , " Yaroslavia - Volga " , old-fashioned landings and cozy museums " , " Gold ring sites " and " Meadows " . In addition, three of the seven nights of the national turmarschrut of the Golden ring are in Jaroslavl, and guests will also attend Rostov Velik, Uglić, Pereslav-Zaleska, Rybinsk.

Carshering service is in operation. In Jaroslav, two-storey branded buses are on a permanent basis on the historical centre. The Governor has been instructed to extend this experience to other cities in the region.

Information on events is provided on the Yaroslava tourist portal and on 23 carpenels in human settlements. Booklets and tourist maps are offered at hotels, museums, stations, tourist information centres. The region ' s tourism potential has been actively promoted in Moscow and other cities.

In December, the " Sharing of the Dead Morozov " in Rybinsk and Snowbum in Tutayev will be a remarkable event. The events will take place on the 20th. From 16 to 27 December, there is a cable opening in the districts. There are also guests in the region waiting for a new year and a Christmas fair. On 6 January, a Christmas ski race will be held at Demino, from 12 to 19 January, the Russian Baitlon Cup.