Involving investment in the development of the start-up requires many time and effort from the start-up. At the same time, no one cancelled other business processes. Not everyone has been successful in finding funds and often ideas remain on paper because of lack of funding. The investor ' s search process must therefore be as responsible as possible.

Prepare a business plan that describes the product, market analysis, financial model, etc. The calculation and justification of the amount required are also important.

Identify target investors. The task of the start-uper to sell his idea. Thus, there is a need to develop a range of potential investors ' buyers. These may be crowdfanding sites, business angels (private large investors), accelerators, venture funds, banks, etc.

Visiting big business. You shouldn't ignore the power of a non-conventional. Business meetings, events, conferences, start-ups and other events can be a good place to meet potential investors.

The idea of investors is one of the most important steps. A presentation should be developed taking into account the target audience. It's gonna be one type for a cruise site, and for a private investor, it's different. It is useful to know that it is possible to learn how to create a business presentation with a logical slide structure, to involve audiences in the context of the project and to conduct successful presentations can be found in accommodating programmes from the SME Corporation on the SME Digital Platform.

What mistakes are made by starters

No market research. The businessman often thinks that his product has good prospects and will be demanded. The lack of a clear understanding of potential buyers, competition in the market, a well-defined unique trade proposal (CCT) hinders the correct perception of reality.

Unknown business plan. The investor is risking his money and wants to make sure the investments are paid. It is important for him to see how the figures are distributed inside the company, what the profits and costs are. Impossible promises, unreasonable presentation is unlikely to make business.

Investors appreciate honesty. There is no need to override the complexity or risks of business. The start-up should be well understood and prepared for detailed discussion, be able to take constructive criticism, defend its position and, if necessary, correct the draft.

The investor's search starts too soon. Projects in the start-up phase are mainly financed by their own savings or near-Earth resources. It is important for the investor to see that the idea is working and has a certain demand from clients. Well, when there is a product or its minimum viable version (MVP).

Reassessment of the idea. The start-up might seem to have found a golden apartment. As a result, he's decimating the company's accountancy, the timing of the purchase, the potential profit. The experienced investor sees the situation on the side and soberly evaluates the project.

I don't appreciate the idea. An entrepreneur for money is willing to accept the unfavourable conditions. As a rule, such stories do not end well for the author. He either turns into a hired manager of his company or loses business at all.

No team. The strength of the start-ups is an idea and a team. Investor understands that it's not a business idea. The team and the ability to interact with her are key parts of a successful start-up that must become a business.

Legal illiteracy. One of the basic conditions for attracting finance is to document all arrangements. It is important to make sure that all conditions are clear: what is the amount and under what conditions, the amount of funds, the share of the investor and the entrepreneur, when and how the payment will take place.

Source: Msp.rf.

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In the Yaroslav region, various assistance is provided to entrepreneurs through the Mala and Middle Entrepreneurship Project, as well as to industrial enterprises under the " Productivity " project and the " International Cooperation and Export " national project.

All support measures for small and medium-sized businesses can be accessed on my business site.

Details of all support measures for industry and investors on the investing site