The people of Chendu, the capital of Sichuan Province (CPD), will be able to assess Russian goods and to meet more closely the Russian culture at the Russian Fair Festival in Russia, organized by the Russian Export Centre (WEB Group). The event will take place from 11 to 17 November, in the most popular places of the city, from the Temple of Uhou, near the Zinli pedestrian street, which is attended daily by more than 20,000 people.

Chenda is part of a dozen major cities in China and is one of the first national historical and cultural centres in Podnebes. Owing to its unique natural and cultural characteristics, Chandu also earned the title of the Astronomical Capital of China. The Temple of Uhou, near which the festival fair will be organized, is the national object of cultural heritage.

“The Scientia will be the third province to accept the festival fair in Russia. In carrying out such activities, we seek not only to help Russian exporters to strengthen their partnership with Chinese colleagues and to enhance bilateral cooperation, but also to show the people of China what lives and is proud of our country " , the Director-General of REC Veronica Nikishin shared.

A total of 130 producers from 27 regions of Russia will be represented at the festival fair under national brand: conditers, dairy products, beverages, snows, cosmetics, national fisheries and many others. Each exporter will open its retailer. The fairy festival site will also operate a dense zone where companies offer their products to all visitors.

Chinese business representatives interested in cooperating with Russian companies will also be able to hold business meetings with the fair and discuss joint projects.

Traditionally, REC organizes a rich cultural programme. For example, the guests of the fairy festival will be able to visit the Russian people ' s fisheries and film shops. In particular, the people of Chandu will be able to assess the Multures from the Soyuzmultfilm studio, including Prostvasino, the Fixiki multicole from the GK RIKI, as well as the novel film " Driver-Oligarch " from the film company Pymanov and Partners.

A big gift for Chenda ' s residents will be a blue studio under the Crota project in Russia, where Russian cosmetics can be tried. Fascinated goods can be purchased online.

In addition, at the fair festival, the REC organizes the Chinese blogger studio, which will broadcast directly to the subscribers the products presented at the fair shops located in the Made national stores in Russia on Chinese labels.

We recall that the Russian Export Centre has already held two " done in Russia " festivals in China. For example, in the run-up to the New Year of China, the first fair was held in the major cities of Shenjan and Dalian in the province of Laonin. The second event took place in the city of Harbin, Heilunzian Province, from 17 to 21 May.

Activities are carried out within the framework of the programme for the promotion of Russian goods under the national brand " done in Russia " . Companies can apply for a free voluntary certificate from " done in Russia " on the REC website to join the programme and receive support for promotion abroad.
Official partner, Moscow Export Center.

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