What technologies are relevant for business growth, the experts from MegaFon ProBizn.

On Wednesday, 17 April, a small and medium-sized business conference entitled " Pre-primary class 2.0 " , co-sponsored by BCRC and MegaFon ProBiznes, was held in Moscow at the RBK Centre for the Development of the Kosovo Coast, a key event from a series of conferences to be held in the capital and Russian regions in 2024.
In opening the conference, the Director of Marketing MegaFon ProBiznes Inna Mihaylovsky recalled that, last year, according to FNL, there had been 430,000 new INNs, which meant that the small and medium-sized enterprise (SME) market had increased by 6 per cent. Both socio-economic and policy factors and technology development influence the growth of SME entities. MegaFon ProBiznes is creating technological solutions, our briefcase is more than 80 digital services relevant to both large and small businesses.

She drew attention to the fact that the thinking of both consumers and entrepreneurs was changing. The consumer states new requirements for speed and ease of service, as it values personal time. The entrepreneur is changing through the introduction of technology into business processes. “He is increasingly based on a deeper analysis and on the success stories of foreign and Russian businesses. Over the past four years, the entrepreneur has become more adaptive and flexible, diversifying the portfolio of investment. "
One of the most promising niche for small and medium-sized businesses is now online commerce. Over the past 10 years, the market in Russia has grown more than 10 times, and by 2023 it was almost 8 trillion roubles, according to experts Data Insight. Three quarters of turnover occurs in labels, including the " Big Four " : Wildberries, Ozon, Yandex Marquet and Megamarket.

With the growth of the market, competition between the shellers is also exacerbated, so there is a need for advanced sales analyst services. One such instrument at the Pre-primary Class 2.0 presented an expert on technology development for the small business of MegaFon ProBiznes Ivan Balashov, an Analytical Markets Service, which offers as wide a tool as possible for analysts and progress on Wildberries Markets, from trend studies and the choice of forward-looking nicknames to analysis of products and products. This makes it possible to choose a correct strategy and respond quickly to audience demands.

Together with the participants in the Balashov Varkshop, selected several successful boxes for the promotion of sellers ' merchandise cards and presented a scheme for market entry in 2024:

• define the criteria for the optimum niche,
• Choose some ideas on these criteria,
• We analyse them through the Marketing Analyst,
• Choose the goods and calculate the economy,
• We're buying a small shipment and starting a test sale,
• collect results, analyse them and decide whether to purchase a large shipment of goods or to return to the first paragraph and start over.

The expert on the promotion of MegaFon Target, MegaFon ProBiznes Christine Temrov, spoke about how to launch an ad campaign on his own. The platform allows a few clicks to collect a campaign and send publicity messages to the target audience of your business on several channels of communication: SMS, Viber, banner ads, and to organize a tagged vertebrae.

Targets allow for the accurate selection of a target audience for advertising in accordance with the interests, by establishing targeted communications, thus optimizing the advertising budget. In this regard, only those users who agreed to receive communications, their data are indifferent and are not transmitted to others, emphasized the Tomerov.

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Entrepreneurs ' support is provided through the national project " Small and Medium-Sized Entrepreneurship " and support for the individual business initiative.