Small and medium-sized business in the area of people ' s arts (NWP) and crafts last year earned more than 24 billion roubles. In total, according to the SME register, there are some 1,300 such entrepreneurs in the country, with a total of about 5,000 employees. The main activities are clothing, food, souvenir, wood processing. Entrepreneurs from the NCPs create articles that preserve the traditions of the arts.

In Russia, more than 35,000 SME entities are developing their own business and crafts. These are entrepreneurs who own certain crafts that sell manual work. These are, for example, stitches, tablers, jewellers, blacks and others.

There are several trends in NCPs. First, it is a woman ' s business face: women account for 67 per cent of all individual entrepreneurs. Second, the sector is stable: 73 per cent have been operating for more than three years, creating a steady carcass of the sector, making the main profits and providing employment to 96 per cent of the workforce.

" Over the past few years, the conditions for business development in NCPs have improved significantly: the flow of domestic tourism, interest in regions and national cultures has increased. The changes in the legislation create comfort conditions: the development of creative industries, the expansion of company support for NCPs, and the master can now register as self-employed by receiving appropriate preferences. An integrated approach to industry development has increased the total annual income of companies in the area of people ' s fisheries to more than 24 billion roubles " , reported by the Deputy Minister of Economic Development of the Russian Federation, Tatiana Ilushnikov.

Since 2016, some 100 NCP enterprises in the MinpromTrade RoF register have received subsidies for communal payments, production modernization, procurement of materials and raw materials, insurance contributions. As a result of a study of the Russian Federation ' s National Arts Industry, only financial support measures for the industry are insufficient. Assistance is needed to find markets for marketing, promotion, marketing.

In 2022, the Government of the Russian Federation increased the possibility of using a grant to NCP enterprises. Federal funds to support the production and marketing of people ' s art products can be spent on the development and updating of Internet-based magazines, Internet advertising, the creation of a trade package, the expansion and modernization of exhibition and trade spaces.

" Today, there is an increasing demand from businesses in the NCP area for training programmes, promotion assistance, consultation. Russia ' s Ministry of Development has developed partnerships with labels, including the workshop fair. In addition, promotional support can be obtained through My Business Centres. For example, companies can participate in the free-of-charge Ladya exhibition, have special shops for them, organize regional fairs for the marketing of products, and add Tatiana Ilumshnikov.

Regions also actively support the development of popular arts and handicrafts. The largest number of entrepreneurs from the industry is registered in the Republic of Bashkortostan (329), the Volod region (211), St. Petersburg (193), the Leningrad region (131), Saratov province (101).

In addition to federal support measures, for example, Bashkortstan has developed its unique programmes.

" The traditional week of crafts in Uf, which includes training activities and awards to the winners of the 2023 Best Rims. The development of the NCP industry is supported by the Ministry of Enterprise and Tourism of the Republic of Bashkortostan. For example, we hold an international forum on ethnotourism each year, in which representatives of the tourism industry from more than 50 regions of Russia, Belarus and Abkhazia participate, noted the head of the Bashkortostan Vyacheslav Gosten Centre for People ' s Arts.

In the Irkut region, the Hendmeid38 Internet Catalogue has been established, with the possibility of ordering the same product directly from any of the 107 craftsmen. The catalogue was presented on the wall of the Irkut oblast at the international exhibition of the Russian Federation. In the Wolog region, the Manufacturing Centre operates at the Ministry of Business.

" The Centre provides free participation in exhibition and labelling activities, as well as helps to exempt its products from compulsory labelling when they are placed on labels. In addition, the Centre organizes the participation in the exhibitions of the Ladjah and Jar-Phitica, as well as the organization of a new year ' s craft fair on the Vlogodcin, commented by the Director of the Business Centre of Darya Serebrkov Vologod province.

In Tul oblast, through the services of the My Business Centre, craftsmen can register their case, obtain tax advice, concessional lending, and become participants in fairs and festivals.

" In addition, a project is being implemented to support the artisanal and artistic production of the Tul oblast, where citizens can join. It allows for the expansion of product markets and the promotion of products outside the region " , said by the Deputy Minister for Economic Development of the Tul region, Laris Sadov. In Hakasia, the registration of a trademark was opened to promote self-employed NCPs and their souvenir products.

" We hold a fair on the daily business of Hakasia, where self-employed and entrepreneurs advance the goods, making their products more familiar within the region. But the most important support for NCP is to participate in the Ladia exhibition. The winter story. Last year, a federal award was awarded for the better design of the Hakasia regional exhibition. The Hakas workshops and workshops presented jewellery from natural stones and mugs in frivolite technology, souvenirs from pubs, wood products and warlocks, unusual caps, manual dolls and many others. Businessmen from the NCP may also obtain a single quality label " done in Hakasia " . They now have a number of preferences, such as a reduction in the micro loans by a few per cent, and the head of the Hakashiya Alexandre Mehar Centre for My Business.

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Entrepreneurs ' support is carried out within the framework of the " Small and Medium Enterprise " project.
Source: https://ru.freepik.com/