According to a study by the Ministry of Development of Russia with the support of the Megamarquet Marquet, almost two thirds of the regions of the country are developing their umbrella brands, such as " done in Moscow " , " 100% Podmoskovier " and " done in Udmurti " .

“ Our tasks have changed over the next five years. Today, it is important to develop highly value-added industries: tourism, high technology, creative industries. Companies from these industries work within umbrella brands, and the regional trademark force contributes to their growth. That is why we conducted a study on the development of such brands in 89 regions of the country. We have reviewed the format of the registration of the signs, the number of company parties, the industry, regional support measures for companies and other parameters. The study also contributes to the task put forward by the President of Russia: to support the promotion of regional brands and to work in a removable and systematic way " , noted by the Deputy Minister for Economic Development of the Russian Federation, Tatiana Ilumshnikov.

The study showed that regional umbrella brands combining merchandise producers were established in 56 regions of the country. Amount under these brands, more than 15,000 companies are developing. These are, for example, organizations that produce clothing, cosmetics, local food, souvenir products, furniture, toys. They also include enterprises engaged in IT products, tourism services and technological development.

" It is particularly important today to support local producers. We are developing further support for regional brands for more sustainable development of entrepreneurs in the regions, as they are the main locomotives. In turn, we are developing an additional toolbox for better lighting on the vitrines and a separate set of such producers. In addition, we are conducting many online and offline activities in the regions to communicate lively and listen to users. And it certainly gives its fruit. I would like to point out the involvement of the regional authorities in this project, the maximum involvement and support of them is felt, and the representative of Megamarcat Ostap Dozenko reported.

According to the study, an average of 50 to 100 enterprises operate under regional brand in RF entities. Regions are leaders of the number of participants: Moscow, Moscow, Moscow, Sverdlov region, Republic of Bashkortostan, Krasnodar province. They account for two thirds of all companies. Some regions have not yet accounted for brand companies.

In some of the country ' s entities, brands are registered as trademarks, and the use of brands means signing licensing contracts and reporting on the use of the sign. Part of the regions have not yet begun the procedure for registering the brand.

One of the first regions where the umbrella brand emerged is the Udmurt Republic. The brand is registered as a trademark, license contracts are concluded with entrepreneurs, and the use of the sign is reported.

" It has been done in Udmurthia for more than five years. We created it to promote products at exhibitions and to increase the knowledge of our producers outside the Republic. Its holders have the advantage of participating in international and all Russian exhibitions on the Udmurtiye walls. The sign proved to be consumers, so federal networks use brands within the region to attract attention to local producers ' products. Today, 100 companies in the Republic are labelling their products as " done in Udmurty " . These SMEs, which work in the areas of the luxury and food industry, are engaged in metal processing, manufacturing of products in 3D printers and other industries " , were declared by the Minister of Economy of the Udmurth Republic, Anna Slugin.

According to Tatiana Ilumshnikova, the creation of umbrella brands influences the development of small and medium-sized businesses and the economies of the region as a whole. Brenda makes it possible to identify products, guarantee their quality and enables the population to support local producers. As a result, the creation of regional brands has a synergistic effect when the SME sector grows qualitatively and investment flows to the region.

The use of an integrated regional brand is particularly important for creative industries, tourism and agriculture. Most companies from these industries are driven by regional resources, national traditions, unique geographical and historical and cultural characteristics. For example, on-line buyers ' demand for the souvenir products developed by Yakutai shops is used. Tour projects are being developed under the cover of the Global Altai. Vological artisanal craftsmen and business in the area of folk arts place their products under the " Dod on Wologchin " brand on the regional online course.

Special support measures are being developed for regional brand producers.

" The Moscow Government supports local producers and develops integrated solutions to help start-up entrepreneurs at every stage. Specially to support local producers, a project was launched in 2022 entitled " Moscow " , through which centrifuges have access to free promotion tools. Over two years, more than 5,800 companies have joined the project, whose products can be found on the site today. In addition, this year, a shop called " Done in Moscow " was opened in the territory of the innovative Lamonosov cluster. The project actively cooperates with the largest labels, the capital entrepreneurs are involved in major urban events: international forums, festivals and fairs, and has been informed by the head of the Department of Enterprise and Innovation of the City of Moscow, Christine Costam.
In Moscow, the 100% Podmoskovier programme was established to support and promote regional brands. It helps entrepreneurs to increase their knowledge of their products, attracting more attention to potential clients.

" The 100% Podmoscovier programme appeared in the region at the end of 2023. To date, over 900 regional producers have joined it. This enables them to move their brands free of charge at thematic fairs, place the goods on the Podmoskova Investment Vitrine, benefit from the Regional Microfinance Fund and additional points in the grant competition. Since the end of last year, five exhibitions and a creative industry forum have been held. Such activities are multifunctional: entrepreneurs represent products, conduct interacts and report on their brands " , noted by the Vice-President of the Government, the Minister of Investment, Industry and Science of the Moscow Region, Ekaterin Zinyeev.

Details of the study: www.economy.gov.ru
Source: freepil.com

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In the Yaroslav region, various assistance is provided to entrepreneurs through the Mala and Middle Entrepreneurship Project, as well as to industrial enterprises under the " Productivity " project and the " International Cooperation and Export " national project.

All support measures for small and medium-sized businesses can be accessed on my business site.

Details of all support measures for industry and investors on the investing site