The Yaroslavl manufacturer of nail polishes, eyeliner and mascara and other beauty products was able to enter the markets of Belarus and Kyrgyzstan thanks to state support provided within the framework of the national projects "Small and medium-sized entrepreneurship and support for individual entrepreneurial initiative" and "International Cooperation and Export", which are implemented by decision of Russian President Vladimir Putin. 

With the assistance of the regional Export Center, the products of the Zhanmishel company were presented at the international exhibition in Baku, which helped to find new partners. 

– Our entrepreneurs prove once again that the quality of Russian products is no worse than foreign ones, – said Alexander Olkhov, Acting Minister of Investment and Industry of the Yaroslavl region. – We try to provide comprehensive support to the business and create favorable conditions for its development. 

As part of the work on bringing the products of the region's enterprises to international markets in 2023, the ANO Export Center of the Yaroslavl Region provided support to 730 small and medium-sized businesses, which is 65% more than in the previous period. 93 companies have signed export contracts with foreign partners totaling 18.9 million US dollars.